Multi-Discipline Expert

Aside of IA, UX and Usability I have a deep knowledge & hands-on experience in : Online Marketing, UX Research, GA Analytics & Conversion, Front End Development, Agile, E-commerce, UI Design, Print & Brand design, Photography, Visual Art, Typography, Interior Design, Architecture, Project Management.

Full Stack Designer

Info Architect – UX Researcher – UX Designer – Usability Specialist – UI designer – Front End Developer. My solutions are based on current methodologies such as Apple Human Interface Guidelines and  Google Material Design Guidelines.

Problem Solver

It is my job to find solutions for confusing architecture, poor usability, and bad marketing by performing Custom UX Audits, tailored to your business needs. Some problems can often be fixed in a non-intrusive way, without requiring costly time-consuming overhauls. Fully equipped with analytics and metric tools (GA, heatmaps, eye tracking software, etc.), I investigate problems with usability and conversion rates, and produce rapid paper prototypes as well as fully simulated wireframes to brainstorm ideas for swiftly fixing usability flaws.


I conduct stakeholder and user interviews, and listen to my client extremely carefully during UX Research in Client Discovery (and the following phases of the project) in order to learn and understand the client’s business model and goals thoroughly. I analyze my client’s target audience and respect the unique business perspectives of business owners and managers. I strive to bring a winning cost-effective solution that will satisfy all of the stakeholders involved.


Stanford University, Human-Computer Interaction, 2013

Internet Programming, Humber Institute

MA of Architecture, TSUAB

My road to UX Architecture

Residential Architect

After graduating TSUAB,  Tomsk State University of Architecture and Building with MA degree of Architecture in 1991, I worked as Category 2 Residential Architect in Crimean Scientific-Research and Project Institute from few years.

Graphic Designer

Once I asked my younger brother how long it will take to learn Photoshop professionally. His verdict was 5 years, but I managed to concur it together with Dreamweaver in 3 years while working as a graphic/web designer for School District Office, City Pharmaceutical Management and City Sport Committee.

Web Designer

I worked in 1997-2003 years first in Dynamo Development, Belmont Consultants and American Chamber of Commerce as webdesigner, my knowledge base and skills were growing and I landed a job at great place like Russian State Plehanov Economy Academy  as Senior Web Designer & Art Director.

Front End Developer

I went to study Front End development more thoroughly to Humber Institute of Technology, Toronto, Canada. My hard earned certificate of Internet Programming proved my basic front-end coding skills HTML, CSS and Java Script. Since that time I felt so relieved creating new interactive features and elements and actually make them work in the browser! It changed my perspective as a web designer as I wasn’t “building castles in the air” anymore, but worked relentlessly to provide comprehensive specifications to frontend & backend developers based on realistic solutions, doable in current technology and project budget.

Usability Specialist & UX Researcher

At this point of my career, I decided to take Human-Computer Interaction & Usability course from Stanford University.
My goal was to learn aspects of cognitive science, psychology and sociology and most important HCI terminology. I was glad to put a solid base of professional UX language and approaches under my practical hands-on experience.

UX Designer & Marketing Strategist

After the dawn of UX Design, I joined a  community of UXers and started to contribute to expansion of Lean, User Centered design methodologies. Due to the large volume of e-commerce projects I worked and managed, I had to learn about e-commerce marketing, conversion and bounce rates, funnels, multiple users flows in complex shopping carts customizations like Car, Heart & Stone Jewelry,, etc. I took Online Marketing and E-commerce courses.
Now I help companies with Business Goals definition process, I do UX/Marketing Research and work closely with stakeholders to reinforce a marketing strategy.

UX Architect

Here I am, an Architect again. As I said once during my interview with  Justinmind (I’m an official expert of Justinmind prototyping software)

My architectural background (abstract and 3D thinking) helps me to quickly understand the structure of the app or software because no matter the type of architecture –  a real building or a mobile app interface – it’s all about the quality of the user’s journey.

Or, look at my visual resume to see skills dynamics




User Centered Design

Example of User Persona,
Instant Downloads Seller,
Seller’s Retention Challenge

And … I do little bit of art

My ETSY store

Copyright © 2018 Nora Manapova

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