User Centered Design.
Data Driven Solutions.

After graduating TSUAB,  Tomsk State University of Architecture and Building with MA degree of Architecture in 1991, I worked as Category 2 Residential Architect in Crimean Scientific-Research and Project Institute from few years.

While working as a graphic/web designer for Norilsk School District Office, City Pharmaceutical Management and City Sports Committee I was improving my skills and knowledge base of digital design, brand identity, print collateral and web graphics design.

In period of next 5 years years worked as web designer at Dynamo Development NY, Belmont Consultants and American Chamber of Commerce, my knowledge base and skills were growing and I landed a job as Senior Web Designer & Art Director at Center of Communications of Russian State Plehanov Economy Academy.

I went to study Front End development in Humber Institute of Technology, Toronto, Canada. My hard earned certificate of Internet Programming proved my basic front-end coding skills HTML, CSS and Java Script. Since that time I have been creating new interactive UI elements and solutions that actually lightweight for bandwidth, cross-browser compatible and easy to implement with using CCS3 and HTML5 in the front-end.  It changed my perspective and level of expertise as a web designer so I wasn’t ‘building castles in the air’ but worked relentlessly to provide precisely estimated, comprehensive specifications to frontend & backend developers based on realistic solutions, easy doable in current technology and within a project budget.

At this point of my career, I decided to take Human-Computer Interaction & Usability course from Stanford University.
My goal was to learn aspects of cognitive science, psychology and sociology and most important HCI terminology. I was glad to put a solid base of professional UX language and approaches under my practical hands-on experience.

I joined a community of UXers and started to contribute to the expansion of Lean, User Centered design methodologies. Due to the large volume of e-commerce projects I worked and managed, I had to learn about e-commerce marketing, conversion rates optimization, bounce rates, funnels, multiple users flows in complex shopping carts customizations like Car Covers.com, Heart & Stone Jewelry, Lego.ru, DeiItaly, Earthing.com, Swiwels.com … etc. I took few Online Marketing and E-commerce courses.
Now I help companies with Product Design, UX/Marketing Research and work closely with stakeholders to reinforce a marketing strategy. While actively working on creation of Happy Route, Task Flows I always using different prototyping and testing methods to identify Critical points that need to be fixed on early stages of the flow development. This strategy helps to improve the quality, reliability, and profitability of the solution.

Having extensive knowledge of stated above adjacent professions, many years of hands-on experience and ability to work with every level of clients I do Digital Product Design/Architecture. I use variety of tools and currently like Justinmind and Axure for Low to Middle Fidelity Prototyping, please read  an article about me with Justinmind Pro Blog. I’m an official expert of Justinmind)

My experience of working on Enterprise UX in Data Science, Healthcare, and FinTech sectors helps me to onboard quickly and contribute to improvement of the Product Lifecycle.  I strive for user centered, data driven, seamless UX with high quality user experience.