Multi-Discipline Expert

Aside of IA, UX and Usability I have a deep knowledge & hands-on experience in : Online Marketing, UX Research, GA Analytics & Conversion, Front End Development, Agile, E-commerce, UI Design, Print & Brand design, Photography, Visual Art, Typography, Interior Design, Architecture, Project Management.

Full Stack Designer

Info Architect – UX Researcher – UX Designer – Usability Specialist – UI designer – Front End Developer. My solutions are based on current methodologies such as Apple Human Interface Guidelines and  Google Material Design Guidelines.

Problem Solver

It is my job to find solutions for confusing architecture, poor usability, and bad marketing by performing Custom UX Audits, tailored to your business needs. Some problems can often be fixed in a non-intrusive way, without requiring costly time-consuming overhauls. Fully equipped with analytics and metric tools (GA, heatmaps, eye tracking software, etc.), I investigate problems with usability and conversion rates, and produce rapid paper prototypes as well as fully simulated wireframes to brainstorm ideas for swiftly fixing usability flaws.


I conduct stakeholder and user interviews, and listen to my client extremely carefully during UX Research in Client Discovery (and the following phases of the project) in order to learn and understand the client’s business model and goals thoroughly. I analyze my client’s target audience and respect the unique business perspectives of business owners and managers. I strive to bring a winning cost-effective solution that will satisfy all of the stakeholders involved.


Stanford University, Human-Computer Interaction, 2013

Internet Programming, Humber Institute

MA of Architecture, TSUAB

My road to UX Architecture

Residential Architect

After graduating TSUAB,  Tomsk State University of Architecture and Building with MA degree of Architecture in 1991, I worked as Category 2 Residential Architect in Crimean Scientific-Research and Project Institute from few years.

Graphic Designer

While working as a graphic/web designer for Norilsk School District Office, City Pharmaceutical Management and City Sports Committee I was improving my skills and knowledge base of digital design, brand identity, print collateral and web graphics design.

Web Designer

In period of 1997-2003 years worked as web designer at Dynamo Development NY, Belmont Consultants and American Chamber of Commerce, my knowledge base and skills were growing and I landed a job as Senior Web Designer & Art Director at Center of Communications of Russian State Plehanov Economy Academy.

Front End Developer

I went to study Front End development in Humber Institute of Technology, Toronto, Canada. My hard earned certificate of Internet Programming proved my basic front-end coding skills HTML, CSS and Java Script. Since that time I have been creating new interactive UI elements and solutions that actually lightweight for bandwidth, cross-browser compatible and easy to implement with using CCS3 and HTML5 in the front-end.  It changed my perspective as a web designer so I wasn’t ‘building castles in the air’ anymore, but worked relentlessly to provide comprehensive specifications to frontend & backend developers based on realistic solutions, doable in current technology and project budget.

Usability Specialist & UX Researcher

At this point of my career, I decided to take Human-Computer Interaction & Usability course from Stanford University.
My goal was to learn aspects of cognitive science, psychology and sociology and most important HCI terminology. I was glad to put a solid base of professional UX language and approaches under my practical hands-on experience.

UX Designer & Marketing Strategist

I joined a community of UXers and started to contribute to the expansion of Lean, User Centered design methodologies. Due to the large volume of e-commerce projects I worked and managed, I had to learn about e-commerce marketing, conversion rates optimization, bounce rates, funnels, multiple users flows in complex shopping carts customizations like Car, Heart & Stone Jewelry,, DeiItaly,, … etc. I took few Online Marketing and E-commerce courses.
Now I help companies with Product Design, UX/Marketing Research and work closely with stakeholders to reinforce a marketing strategy. While actively working on creation of Happy Route, Task Flows I always using different prototyping and testing methods to identify Critical points that need to be fixed on early stages of the flow development. This strategy helps to improve the quality, reliability, and profitability of the solution.

Info Architect | Product Designer

Having extensive knowledge of stated above adjacent professions, many years of hands-on experience and ability to work with every level of clients I do Digital Product Design/Architecture. I use variety of tools and currently like Justinmind and Axure for Low to Middle Fidelity Prototyping, please read  an article about me with Justinmind Pro Blog. I’m an official expert of Justinmind)

My extensive experience of B2B & B2C, fintech and Ecommerce UX Design helps me quickly grasp the business concept and envision the global picture or structure of client’s app or a software.  I strive for user centered, data driven seamless UX with high quality user’s journeys.

Or, look at my visual resume to see skills dynamics




User Centered Design

Example of User Persona,
Instant Downloads Seller,
Seller’s Retention Challenge

And … I do little bit of art

My ETSY store

Copyright © 2018 Nora Manapova

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