During my work at the Certent Equity Management, I managed a new product design process of the Real-Time Data Reporting SAAS on Angular Framework with using Human Interface Guidelines. Building a cloud bridge between Certent’s clients and their users financial data, was indeed an honor and a challenge.

As a result, we created a responsive dashboard with compelling Data Visualization via interactive charts of Chart.js. My dynamic Axure prototype was a great testing ground for new concepts. The evolution of the  prototype from low to high fidelity provided our dev team a guide for all  interactions, CSS Guides and UI graphics hand offs.

I led our team’s direction to create a product around specific Certent EM Persona’s needs. I was constantly advocating the Outside-In Design method and a great ROI of Qualitative Research. 

  • I had an excellent opportunity to bring innovation to Certent SAAS UX & UI by applying progressive concepts of the modern customer-facing apps.
  • We used Axure prototyping, Axure Cloud, and Wiki/Confluence for collaboration, brainstorming, iteration, testing, new requirements gathering between business and development teams in a fast-paced Agile Environment.
  • I conducted numerous user surveys & interviews, UX audits, web analytics reviews, user journeys analysis, heuristic evaluations, information architecture reviews, red routes, task flows.
  • I crafted three types of personas and their multileveled hierarchy Dashboard’s territorial management. 

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