My job as UX Strategist/Usability Specialist  for Pulse Marketing SAAS at FocusIT had following responsibilities :

  • Competitive and Qualitative  Research

  • Usability Audit of Composer existing flow

  • Lead and Analyze User UX Questionnaire

  • Lead and Analyze Internal Interface Terminology Survey

  • Plan new experience of complex Campaign Composer of Pulse CRM Marketing App based on analyzed UX Research data

  • UX Tools: Adobe XD, Google Forms, Hotjar

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